Optimize your
Amazon Listing for SEO
How to start or update your Amazon Seller account to get more sales and more traffic. Tired of putting in all that hard work, time, and effort to build a good Amazon seller account and not seeing any results? Maybe you're not optimizing your listing as much as you should be. In fact, according to the Content Marketing Institute and Pixalate, only 9 percent of website traffic comes from mobile devices. And because Amazon has over 100 million active sellers worldwide, the opportunities for exposure are just as good as they are for Amazon's competitors (which, in part, are also 100+ million sellers). Despite all the potential sales that are out there, according to CNN, more than 70 percent of people still choose to shop on Amazon.
What are keywords
and how do they work?
As a rule of thumb, think about what you're actually trying to sell. In the case of eBooks, a lot of people sell courseware - teach, practice, and build competency with certain content. So if you're selling a book on a particular topic, focus on finding unique titles or topics that are the least self-help-y. This is also a very competitive niche, so if you're not competing with the best of the best, you need to up your game. Remember that when you're choosing keywords and meta descriptions, your content is the most important part of your page. Use the right words and headlines, and your content will be much more attractive for the users to click on, read, and discover. And as long as your content is relevant, the same rules apply: relevance is king!
Keyword research
Keyword density is the natural ebb and flow of web page optimization, but it’s important to look at trends over a long period of time. The volume of keywords related to your product’s category and keyword usage on other sites (like Amazon) could be telling you the health of your site and any negative changes or fluctuations. To help you find out how strong your current Amazon listing is, review keywords related to your product’s category and the descriptions on other relevant Amazon pages. Reviewing keywords in the field of your product gives you a bird’s eye view of how much searchers are searching for your product, while also showing whether any other keywords are highly saturated. A good range of keywords helps your Amazon sales, as Amazon is highly keyword-focused.
Create a keyword
list
When you are setting up an Amazon seller account, it's important to create a keyword list. A lot of folks put off doing this because they're unsure where to begin. There are tools that can help you. Here are some I recommend, but you should always do your own research: Google AdWords – You can only use AdWords if you have a US-based account. But you can use Google Search Console (in limited capacity) to create lists of keywords you are targeting. Amazon Keyword Tool – The best way to generate keyword lists is to grab those search queries that are performing the best for you. You can try this from the main page by going to Ads > Keywords > Find Me. I'm going to use one example to help demonstrate what you can do. I've used this example before because it's a great use case.
Optimize product
description for keywords
What product search terms are most popular? The answer to that question is directly correlated with your best performing products on Amazon. Example product description keywords: Binder clips – (The keywords "binder clip" are relatively a 'staple' product for Amazon search. You can see how popular this product is here, but you can also search for other "binder clip" related products, like this. This category includes toys, watches, cameras, luggage, backpacks, shoes, binders, magazines, small-sized garments, and luggage. It also includes DVDs, CDs, books, and audio books. We recommend that you target different product search terms based on a product category (like toys, books, and CDs).
Amazon SEO title
According to our research, the most effective Amazon SEO title tag is Title Of The Product (Title Tag) You can edit this in your HTML to refer to your product or any other product in your listing. Here are some examples: LUMIDIGRUMS * > Alphabetized Alphabetized Action Splash 3) I admit I'm a bit biased here, but titles are a big part of Amazon SEO. The title tag is the text box you write in your listing. Amazon uses this text box to present you with any available keywords when customers search for your product. This search input is different from the title tag which is simply a copy and paste of the product description. The reason is you're actually putting your title in there so you can target specific keywords.
Amazon SEO tags
Use Amazon Web Services to leverage the power of dynamic AMS metadata. This is the metadata on product listings that helps surface relevant product detail pages in the Amazon search results. For our latest channel recommendation for AWS, you can read my guide on Launchpad. Use the following AMS tags with posts: Link to related product with basic descriptive phrase Link to related product with product category Link to related product with product review Link to related product with featured items Click HERE to learn more about using AMS tags on Amazon Analyze how customers find you in the Amazon search results using Amazon Web Services.
Amazon SEO product
description
Amazon's current data indicates it does indeed rank product pages 1. If you're a brand new Amazon seller, are going to have a long climb ahead of you, or are already a winning seller, take a look at this ultimate guide on how to maximize your listing and SEO. What Is Amazon SEO? What makes a product page rank on Amazon? For the first three and a half years, Amazon's reviews were the only ranking factor. After the company saw the numbers, however, they realized they needed something else to win sales and pushed a change to search engines. That new factor is the Search Field. Amazon required that the search field be visible in all of the product pages. Search field items have no visual clues, so Amazon turned to descriptive text to help users decide what to click on and rank them.
Schema markup
Zooming in on your titles One other way is to check for core words in your title tag and your subhead tag. For example, I run into all sorts of strategies on how to optimize your title tag. Many times, I just have to run my keywords through a keyword analyser to find out how important they are in my title. Here's an example: Pricing Scenario: Most ecommerce business owners stick to a standard pricing structure. There's a good chance they have a single product price that's only available on a specific shipping option. Unfortunately, you'll likely see a drop in conversions once you try to sell to a new customer for the price they've already been told is the lowest price.
Conclusion
From here, your Amazon SEO should be able to take you from rank 1, right up to the top 10 rankings and finally grab the #1 spot in Amazon search results. This is where your conversion rates come into play as you are competing against the thousands of sellers on Amazon. Now that you know how to optimize your Amazon listing, all that's left to do is get started. Get started with any of our 5 favorite Amazon SEO tools below and get started optimizing your product pages today! Your product listing can be optimized by choosing one of our 5 favorite Amazon SEO tools below.
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