BingWhat is it?
Bing search engine is the default search engine offered by Microsoft on Windows PCs, which still make up the majority of web browsing. The Motivation I searched on Bing to discover some insights on why organic search is seemingly taking a hit... What is Bing anyway? Bing is not really a search engine in the traditional sense. Instead, it is a search tool that has been added to the Windows operating system since 2000. When you search on a Windows PC using Bing, it is automatically pre-filled with results from your Microsoft accounts, from services and products such as Microsoft Office, Windows Live Mail, SkyDrive and even Bing.com.
Bing vs Google
Seemingly after Google overtook Microsoft in terms of search market share and search ad revenue, Bing began to struggle a little in terms of organic traffic. The likely reasons for this are: Google is well-known for their visual cues, if you go to the Google homepage, or Google search page, you'll see an assortment of red boxes which all mean there's a problem with your server. Bing has nothing in the same vein and is very much an informative site with search suggestions and third party analytics that you'll get with Google. Google does a lot more behind the scenes for webmasters and is considered to be the most secure site to work with. Google will generate reports for you, but Microsoft, who Bing is built on, does not.
Diagnosing Bing
traffic issues
While it's all too easy to attribute the bad traffic to something like the new Bing layout, or a popular article on another site linking to Bing content, it's far more likely that it stems from a way you're treating your site. In the remainder of this post, I'm going to share some tips to diagnose and fix the issues with Bing traffic, from both an SEO and business perspective. 1. Find out why it's performing poorly At some point, you might find that you're running into the following issue with Bing: Nagat is down First thing I do when something like this happens is check for a bad nag blocker. On older versions of Bing, you can find out exactly what is happening via the client-side. Go to your browser's status bar, and look for the line below. Searchresults.bing.
Tips for getting
more Bing traffic
The best way to do that is to pay more attention to the quality of what you're bringing up in the search engine results. If you have what's called a quality score in Bing, then you might be able to get a bit more traffic from this search engine. Start by grabbing a demo page that you can build into your site, and have it placed in Bing. Next, use the Bing Analysis Tools tool to see how many organic links you have pointing at your website. If you have 100 organic links pointing at your site, then Bing will give you a 5 percent "quality score" rating. For a good keyword, you can get a 75 percent "quality score." Once you know your quality score, go to Bing's "Popular" tool, then locate keywords that are similar to yours.
Conclusion
While most people think of Google when considering search engine optimization, it should be said that Bing is quite an important player, too. In fact, Bing is growing significantly in all key areas of SEO, despite being a second-fiddle player when compared to Google. We are here today to provide you with some tips and tricks to ensure your Bing traffic continues to grow to the level you desire. Keep reading and learn how to get more traffic from Bing and stay competitive against the competition. What Can You Do To Attract More Bing Traffic? The main issue you are probably going to face when you are starting out with Bing traffic is that Bing will only reward your content if it is rich with keyword rich, useful content.
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